Maximizing Your Blog’s Visibility: A Social Media Strategy Guide

Social media marketing for blogs-11 Effective ways to promote blogs on Social media

Do you invest your valuable time in writing content of the highest possible calibre for your blog? Are you making the most of the opportunities that your content marketing presents? If not, it’s possible that the way you market your content isn’t very effective!

It does not make as much sense to promote your blog through paid advertisements as it does to promote your business website. But are there any other choices available?

Naturally, search engine optimisation and marketing via social media.

And because we have already covered search engine optimisation (SEO) for blogs in a previous post, today we are going to provide some insight regarding how to promote your blog on social media.

You could try conducting a survey among webmasters, marketers, or bloggers to find out what they think it means to promote blogs on social media and find out what they think it means.

The vast majority of people believe that it means to share your blog on your profile or page on social networking sites such as Facebook, LinkedIn, Twitter, LinkedIn and Google+. But the truth is that accomplishing this is not even close to being half the battle.

If you are one of the ambitious individuals who would like to go beyond popular social networking sites in the name of “marketing your blog on social media,” then I suggest that you read on for some truly useful tips that will make your blog stand out across all social media.

The following are some ways that you can prepare the content of your blog to be socially shareable, as well as some unique social platforms (other than the typical Facebook, Twitter, and LinkedIn) on which you can share your blog posts.

1. Establish a brand identity that is consistent across all of the social media platforms:

If you want to help people recognise your brand, maintain consistency across all of your social media accounts by using the same profile picture, bio, and social media handle.

Some businesses are finding it challenging to maintain a consistent brand identity across all of their social platforms as a result of the sheer number of social media channels that are currently available.

Each platform has its own identity and prefered media formats, as well as a unique set of strategies that must be implemented in order to achieve success on that platform.

Twitter is more suited to short snippets of information, and Tumblr, Pinterest, Vine, and Flickr are more suitable for visual content. Facebook, LinkedIn, and Google+ are great for expressing longer-form ideas, and Flickr, Tumblr, and Pinterest are great for sharing visual content.

In this section, we’ll discuss the significance of maintaining a consistent voice across social media platforms and offer some advice on how to do so, even if you’re active on a wide variety of social networks.

2.Use images and videos that are visually appealing:

Use visually appealing images and videos of high quality to grab attention and drive engagement.

On almost every online platform, it has been demonstrated that posts that include both videos and photos are more engaging than posts that only contain text.

Tweets that include visual content are three times more likely to get engagement, and LinkedIn posts that include images have a comment rate that is 98% higher on average.

The level of engagement with carousel posts on Instagram is consistently the highest.

According to the research conducted by Statista in the year 2022, the typical engagement rate for any post made on an Instagram business page is 1.94%. Carousel posts, on the other hand, have an engagement rate of 3.15 percent (what can we say, the people love to swipe left).

Make use of photographs and videos of a high quality.
I mean, duh, right?

Visual content is visually engaging in the first place, so you’ll want to make sure that you’re not posting blurry infographics or out-of-focus photographs (unless that’s part of your brand, of course).

Instead, make sure that your images are clear and in focus.

Photos and videos of high quality are not only pleasing to the eye, but they also help demonstrate your brand, and in some cases, the influence or effect that your brand has.

Create more of

3. Make use of hashtags & DMs

Use Hashtags


Make use of hashtags that contain relevant keywords to your post, and add them to your status updates on social media platforms like Twitter, Facebook, and Google+. Your blog will be easier to find with the help of these hashtags.

In our posts titled “Quick Tips to Promote Your Company on Twitter” and “Effective Ways to Promote Your Brand on Facebook,” we discuss the use of hashtags for both social media platforms, specifically Twitter and Facebook.

Make use of Direct Messages


Send direct messages about new blog posts to people who have previously shared your content or to a new set of fans and followers who might be interested in such content. Direct messages are also known as private messages.

On Twitter, Facebook, and LinkedIn, you can communicate with other users through private messages. There are times when making a personal connection can go a long way towards increasing the amount of people who see your content on social media.

But be careful not to overdo it and end up with more people unfollowing you or liking your posts.

4.Interact with the people who are watching your brand:

In order to cultivate relationships with your followers, you should respond to their comments, direct messages, and mentions.

5.Make your content easy to share on your blog

Make your content easy to share by including buttons for various social media platforms on your blog. This will encourage your readers to spread the word about your posts.

You can reach a larger audience and drive traffic to your blog by promoting it on social media and making use of the advertising features offered by social media platforms.

When we talk about bridging the gap between popular social media sites and your content, we’re referring to the process of integrating social media into your blog. People who come to your blog need a simple way to connect with it and share its content using the social media components that are built into your website.

These integrating elements could take the form of social media buttons that help your readers engage with your blog (e.g., Facebook likes, Twitter follows), share buttons that help your readers share your content, social media logins that help your readers comment on your blog, and so on and so forth.

Here are some quick pointers on how to add share buttons for various social media platforms to your post.

Some blogs provide an excessive number of social media buttons, sometimes as many as seven or eight. Check to see that you have a sizable enough audience on social media sites (other than the standard Twitter and Facebook) to warrant the use of a button.

You can track your social media metrics by using tools like Google Analytics. This will allow you to determine which aspects of your social media presence are successful and which ones are not.

Use ClickToTweet & PIN it On your Blog posts


It’s possible that some of your audience members are in a rush or don’t want to share the entire post.

You can accommodate readers like these by including a “click to Tweet” Or PINit on Pinterest option on your blog post alongside a selection of significant quotations & Images.

You can create stunning creatives on Canva Pro that be used on your blog posts/

This will immediately create a link back to your blog from the reader’s profile on the social networking site Twitter.

6.Share Your Blog Across Your Social Media Profiles

If readers are not visiting your website, you should instead travel to where they are.

You should try to get your blog posts distributed across as many social media platforms as you can. Because this is not exactly a complicated task, you have probably already started doing it.

Along with the Top 4 social Media Platforms FB, Insta, Twitter & Linkedin- Mastodon, Tumblr, Hive, and Discord have emerged as notable rising stars in a changing social media landscape.

As audiences continue to experiment with these new playgrounds, brands will be able to determine what is a passing fad and what is here to stay.

However, your efforts will be more successful if you pay attention to the following details:

Consistency Is the KEY


Maintain a regular posting schedule and share content. Do not share all of them at once for a week and then skip the following week without giving any notice.

You can use scheduling tools like SproutSocial to ensure that you consistently share your content on social media websites in order to maintain a consistent online presence.

You can get more information about these tools by reading one of our older posts that is titled Social Media Management Tools for Small Businesses.

Automate Tasks Inside Of WordPress


With your WordPress blog, you can use the “Publicize” plugin to have newly published posts sent automatically to the social media pages you have associated with your account.

When to post for maximum effectiveness


Using the application Tweroid, you can determine when the best time is to tweet updates about your blog post and then schedule those tweets accordingly.

It is among the most helpful free Twitter marketing tools that are currently available on the market. Utilizing Facebook’s very own analytics tool, Facebook Insights, you can determine when the best times are to post on Facebook.

You could use the buffer-follower wonk duo that was integrated to make social media posting easier and more productive on Twitter if you want a scheduling tool that also gives optimal user activity for Twitter.

This would allow you to schedule posts at times when users are most likely to be active on Twitter.

Use tailwind to schedule your Pinterest Pins. Check out Tailwind Pinterest’s best practices to get moving with the tool.

Try Cross Posting

You should publish updates to your blog on multiple social media platforms using the cross-posting function.

Let’s say, for example, that you share a post on Facebook that has an attractive graphic and possibly even a quote associated with it.

You have the option of posting a link to the image’s actual location on Pinterest (you should definitely have a Pinterest account if your blogs have lots of graphical elements).

Your Facebook followers who also have a Pinterest account will be encouraged to pin the image more easily as a result of this action.

7. Collaborate with Influencers &. Other Bloggers in your niche:

To expand your reach to new audiences and bolster your presence on social media, collaborate with influential people in your field.

It is obvious that you should be aware of other bloggers operating in the same field as you do; however, the question remains: how can you use this knowledge to help promote your own blog?

Here are a few quick tips on how to use the influences of other bloggers on the social media associated with your own blog.

Read and Pass Along
Read and share the blog posts of other bloggers, and leave comments on those posts using Twitter to either express gratitude or acknowledge the information that has been shared.

Be sure to include the blogger’s Twitter handle in the @mention.

You can also leave comments directly on the post page, but doing so will immediately alert the blogger to the fact that someone has commented on their post.

There is no reason why you shouldn’t include the URL of your blog in your Twitter bio; in fact, there is no reason why you should.

If you do, the blogger will undoubtedly check out your blog and may possibly return the favour in a manner that is comparable.

Compile a List of the Professionals
Make a post titled “Top 10 List of Bloggers in (Your Niche)” and link back to the bloggers who made the list. They will undoubtedly acknowledge a link back and post about it on all of their different social media presences.

You could also use this approach for authorities in your field who do not maintain a blog. If you mention them in something, it might motivate them to share your post on one of their many social media profiles.

Guest Blogging
Invite other bloggers who write in your niche to contribute to your blog as guest writers, and then offer to do the same for other blogs.

This not only gives you links from other websites in your niche, but it also gives your blog the opportunity to be featured in the social media shares and updates of the other websites.

Viral Content Buzz
Participating in mutual content distribution through social media channels is one of the best ways to get your own content shared widely and to become part of the viral content buzz community.

8. Create a social media calendar:

You should make a plan for the content you will post on social media in advance so that you can maintain consistency and increase engagement.

For each post, a social media calendar will typically include some combination of the following elements:

  • The date and time when it will be available
  • The social media platform and account where it will be shared
  • Copy and creative assets (such as photos or videos) are needed.
  • Included links and tags

Make sure you use The 80-20 rule

  • 80 percent of your posts has information, education, or entertainment material
  • 20 percent of your posts has promotion of your business or drive conversions

9. Join some online social communities( Like FB groups Or LinkedIn Groups)


Join the relevant Facebook groups and LinkedIn groups for your specialized field. These are excellent opportunities to raise awareness not only of yourself but also of your blog.

Do not engage in overly aggressive blog promotion; rather, take things slowly at first by participating in related online conversations and offering assistance to readers who have questions, just as you would in an online forum.

You could, at some point, share links to individual posts on your blog.

10 . Social media trends to look forward to in 2023 & beyond?

You don’t have to be a fortune teller Or Tarrant card reader to predict which social media trends will take off in 2023. All you need is information.

Studies have suggested that more than 60% use social data on a daily basis. When performance and consumer preference data are combined, a vivid picture of the year ahead can be created.

We’re not talking about which Reel Video or TikTok videos will go viral in the coming months & Years. We’re discussing what motivates audience behaviour and how your brand fits into the picture.

Businesses will invest more in video production.
It’s safe to say that video isn’t going away anytime soon.

When TikTok was still in its early stages, it made sense for businesses to delegate video creation duties to their social media team.

Business leaders recognise that TikTok is no longer “emerging” now that the average American spends 80 minutes per day watching it. It has arrived.

“Edutainment” content will reign supreme.
Edutainment is no longer limited to children.

A few industries have recognised the value of producing entertaining, informative content. Everyone will be able to join in the fun in 2023.

BeReal will be a watershed moment for brands.
BeReal was one of 2022’s hottest social media trends.

The new App on the block delighted users while perplexing marketers. After all, what are we supposed to do with an app that doesn’t reward consistent usage.

The creator economy will thrive in the future.
According to Tubular Labs, creator and influencer viewership will surpass 10 trillion views per month across all platforms by 2023. Influencer content was watched 13.2 times more than media and brand content in 2022.

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div acharya -Influencer & Blogger

About the Author: Div Acharya is a blogger, influencer, and co-founder of PepLifestyle and Artmellows. Div loves being a lifestyle blogger.  Div is the founder and blogging growth strategist/coach at DigitallyDiv Agency. She is highly motivated to help women set up their own digital empires and blogs that let them turn their hobbies into profitable businesses.


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