Maximizing SEO Potential: How to Use Keyword Research for Blog Posts

Competitive Analysis: How to Use Keyword Research for Blog Posts to Stand Out

The use of a search engine is the starting point for a whopping 93% of all online experiences. Improving your company’s ranking is very important if you want it to be seen online.

The first important step in making an SEO strategy is to do research on possible keywords. But the way you do keyword research for your homepage will be different from the way you do it for your content, like blog posts and podcasts.

Additionally, content creation and keyword research ought to have a mutually beneficial relationship with each other.

You will be able to plan and create content that speaks directly to the intentions and requirements of searchers once you have completed your keyword research and begun to understand how prospects are searching.

The following is a brief guide that will assist you in getting started with your content research and driving the appropriate kind of traffic, which is traffic that has a higher probability of converting into customers.

First things first, let’s go over exactly what keyword research entails.


Finally! You have now gained access to the list of free keyword research tools for the year 2023.

But hold on… before you get started, you need to be aware that the results you get from using free tools might be different from those you get from using paid ones.

You can, however, achieve the same high-level and distinguished results from your keyword research by making a few combinations here and there.

Let’s get started now that we have every piece of useful information laid out for us.

What are the Best keyword research tools in 2023( Paid & free)

Any blog worth its salt has to have access to a keyword research tool. Semrush is the SEO tool you should use if you are seeking the best keyword research tool. However, many new Bloggers have issues with SEmrush as it seems like a bit of a Learning curve to use the tool.

Recently, we have started using a new SEO tool called Keysearch. co tool for keyword search. This tool is very Cost-effective and also beginner-friendly (as some of our Writers & team members are quite new to keyword search and competition analysis), and love the way it offers Keyword  Searches and content recommendations.

to begin, a brief overview


Before I began blogging 2016 , I did not know very much about search engine optimisation (SEO). I was only vaguely familiar with it and didn’t make an effort to learn more about it.

After I had been blogging for a few years, I suddenly became aware that certain posts of mine were receiving a certain amount of consistent traffic on a daily basis, but I had no idea why this was the case.

When I did some research on it, I came across some information about SEO, and I was amazed by it.

That sparked the beginning of my phase as an SEO nerd, during which I did extensive research on SEO and learned its fundamentals. I was able to broaden my horizons and broaden my knowledge as the years went by.

The vast majority of my knowledge is the product of many years’ worth of study and practise.

Carry out research on keywords.


Suppose I make the decision to concentrate on SEO for a post based on the four points presented below. My next task is to decide which of several possible keywords I want to concentrate on. Before I start writing the post, I do some research on keywords.

When I first started conducting research on keywords, I frequently forgot about it and would end up doing it in the middle of writing the content of the post or after I had already finished writing it.

One time, it just so happened that the title I had written with used a word or two that was slightly different than the keyword that best matched my intent and had the highest volume. In order to switch to that potentially lucrative keyword, I had to rephrase the majority of the content on my website.

While there was a discernible shift in the post’s meaning, the material itself was, for the most part, unaltered.

As a result, I was required to review everything and make necessary edits.

It required a lot of effort and wasted a lot of time. Since then, I’ve made it a point to conduct research ahead of time so that when I start writing, I’ll already have all the information I need to hand.

Doing research in advance enables me to easily write content optimised for search engines. Due to the fact that I add the majority of the SEO requirements while writing, the editing process requires very few revisions.

I don’t put in a lot of effort into research because I’m not getting paid for it and I don’t want to get sucked into the rabbit hole of perfectionism. I do just enough so that I can get a sense of the keywords and intent, as well as how valuable my post needs to be. That amounts to fifteen to thirty minutes of research time for each post.

The following is everything that I look for in a Keyword.

The title of the article that I have in my head right now. Is there another article that you know of that has the same or a similar title? Which websites do they belong to? Are they online journals or established companies? What is their DA, exactly?

  • Related keywords, along with the data that was presented for them previously.
  • The keyword that has the highest search volume and for which there is a reasonable amount of competition, and for which I can compete.
  • There are times when the most effective keywords have a large number of business websites that have high DAs, and it’s possible that I won’t be able to compete with those websites. So, I look for Keywords with High Volume and Low Competition.
  • The most popular posts for potentially fruitful keywords. I make notes as I make my way through the posts’ content and read them thoroughly.

What kind of information are they making available to us? Do any of the posts seem to be missing any information? Is there anything I can tell you that you won’t find in any of them that isn’t already known? Is there anything fresh that I can bring to the table?

The following is a list of the keyword research tools that I use:

The Keysearch. co is the only tool that is specifically designed for keyword research that I use. I did make use of Google’s Keyword Planner for a while, but as of recently, I have been unable to access it without first placing ads, so I have switched to using Keysearch. co instead.

It meets my needs without any problems at all. When I search for either my title or my keywords, the plugin provides the monthly search volume and a list of keywords that are similar to mine, despite the fact that these keywords aren’t very good.

It’s convenient that it also displays the Domain Authority (DA), social shares, and estimated number of visits generated by the keyword for the articles that are currently ranking.


I simply look through Google’s suggestions whenever I need alternatives or new ideas. It’s surprising how helpful the “people also ask” section, the related keyword at the bottom, and the autocomplete feature are.

My imagination. I like to imagine that I am the person doing the searching and thinking about the terms that I would use to look up the subject.

The majority of the time I spend conducting keyword research is spent reading the most popular posts currently associated with those keywords.

I make it a point to read them carefully and examine how they are written, what all is covered, how much information is mentioned under each subheading, whether or not they are accessible to beginners, whether or not they answer all of the questions a searcher might have, and so on.

While the goal of my research is to achieve a high rank, maintaining that rank is also essential. I make it a point to conduct content research as well so that people will find the information I provide to be helpful.

If they do, then they will remain on my post for longer, and search engines take this as a positive indicator that my post should be ranked higher. In the end, the goal of the algorithms that power search engines is to produce the most relevant and useful results for users’ queries.

As a result, a significant component of my SEO strategy is to guarantee that the quality of my content is unparalleled.

There are certain types of posts, such as reviews, lists, and guides, in which I always place an emphasis on SEO.

It makes no difference whether they get a high enough search volume or whether I can successfully compete for the keywords.

I do what I can because they are evergreen keywords that can pick up traffic or trend at any time and have the most potential for long-term traffic returns. In other words, I try to capitalise on their potential as much as I can.

It usually takes me about 20-30 minutes to complete the first round of keyword research. That sums it up nicely. One search of my potential title provides me with all of the information that I require, and from there, I make a hasty choice.

The majority of the time I spend conducting keyword research is spent reading the most popular posts currently associated with those keywords.

I make it a point to read them carefully and examine how they are written, what all is covered, how much information is mentioned under each subheading, whether or not they are accessible to beginners, whether or not they answer all of the questions a searcher might have, and so on.

While the goal of my research is to achieve a high rank, maintaining that rank is also essential. I make it a point to conduct content research as well so that people will find the information I provide to be helpful.

If they do, then they will remain on my post for longer, and search engines take this as a positive indicator that my post should be ranked higher. In the end, the goal of the algorithms that power search engines is to produce the most relevant and useful results for users’ queries.

As a result, a significant component of my SEO strategy is to guarantee that the quality of my content is unparalleled.

Next step, write the post


Before I publish my entry, I ensure that I have the following information, all of which originates from either my research or my ideation phase. On my Notion page, I make a note of each of them.

  • My primary keyword, in addition to possibly a few other keywords that I can sprinkle in here and there.
  • The purpose of what I’ve written here.
  • The information that I intend to pass along.
  • What supplementary material should I include to ensure that my post is noticed?


Before I begin actually writing my post, I do go through an initial drafting phase in which I plan out what I’m going to write and compose a rough draught on my Notion page.

It’s something I do either during the phase of initial ideation or after the research phase on keywords.

Whatever the case may be, I don’t give Search Engine Optimization (SEO) any thought while I’m writing, so I’m not going to talk about it any further.

I make use of the RankMath plugin in order to calculate an SEO score for each of my posts. When I first started this blog, I attempted to use Yoast SEO, but I found that it was extremely difficult to use.

After making the switch to RankMath, I noticed an immediate improvement in the SEO quality of my posts, and they began ranking higher in a shorter amount of time.

RankMath integrates a number of helpful checklists directly into the WordPress editor, which significantly simplifies the process.

As I am writing the post, it checks off any SEO tasks that I have completed automatically, such as adding keywords to the title, introduction, and other places.

After I’ve finished writing the post, but before I go back and proofread or edit it, I look over the checklist to see if there’s anything I can add to it or make better.

In this manner, I will be able to complete additional SEO tasks while also proofreading and editing. When I am finished creating written content, I want to have a score that is greater than 75.

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div acharya -Influencer & Blogger

About the Author: Div Acharya is a blogger, influencer, and co-founder of PepLifestyle and Artmellows. Div loves being a lifestyle blogger.  Div is the founder and blogging growth strategist/coach at DigitallyDiv Agency. She is highly motivated to help women set up their own digital empires and blogs that let them turn their hobbies into profitable businesses.

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