About 96 per cent of website users, according to HubSpot, are not ready to make a purchasing decision on their first visit to a website.

These tourists( Ya, we call them web tourists) are not insignificant. Not in the first few Interactions with your website at least.

All you have to do now is figure out how to keep in contact with these people before they’re ready to buy.

So, how do you go about doing this?

First and foremost, you must convert these visitors from unknown strangers to leads.

You must specifically obtain these individuals’ email addresses.

How do you do it?

This is usually accomplished by the use of a lead magnet.

What are Lead Magnets?

A lead magnet is essentially a bribe or something of worth that you send to a visitor in return for their email address.

The following are some of the most popular lead magnets in use, as well as some of my opinions on how to use them.. 

Read until the end for a Bonus Tip that works like charm…

1.Free Report

A white paper and a free report are one of the easiest methods to get your email list rocking… In essence, you’re exchanging a report ( in PDF) for an email address. However, the text itself has a bit more drama and excitement about it in this situation.

For instance, We offer a free report called “Steps to Create Conversion Ready website for your Blogging Business” 

At the end of the day, it’s an article we wrote, but the title and angle intrigue and excite a little more than a dull old White Paper.

2.Cheat Sheet / Checklist

Putting yourself in your prospects’ shoes is one of the keys to a strong Lead Magnet. 

When you do, you’ll discover that they’re frequently pressed for time and are often eager to read a lengthy article or paper.

Instead, they can simply need the greatest amount of knowledge in the shortest amount of time.

A cheat sheet, a checklist, or even a basic flow chart will help with this.

If you are a subject expert , people will Jump on in the offer.