How can I get more traffic to my blog on low budgets -10 cost-effective tips
Every Business owner /Blogger has had that thought at one point or another. Increasing Blog traffic/website traffic is an important part of expanding your organisation, whether you’re trying to attract your first or 1000th Lead.
An increase in web traffic or Blog Traffic could mean more contributors and leads , if your site is properly optimised for conversions and you have a clear understanding of your audience.
We’ve compiled a list of 10 high-impact and Cost-effective( some surely are ) tips to assist you in doing so:
1.Get your On-Page SEO sorted( Every Blog post and your website in general).
Do you believe SEO is no longer relevant? Reconsider your position.
Search engine optimisation (SEO) is also a beneficial and worthwhile practice. Are you utilising image alt text to its full potential? Are you linking to new content from inside your site?
What about meta descriptions, for example? On-page SEO optimisation doesn’t have to be time-consuming, and it will help you increase organic traffic.
Search engine optimisation of your content and landing pages is a beneficial and worthwhile practise.
There are numerous ways to improve your SEO. One method is to look at the keyword traffic on your site to see where your guests are coming from. Using Google Search Console, you can easily identify keywords.
2. For every Blog Target Long-Tail Keywords
Have you covered your high-intent and famous keyword bases? Then it’s time to start focusing on long-tail keywords as well.
Long-tail keywords account for the majority of web searches, so you’re missing out if you’re not using them in your paid search or SEO campaigns.
Long-tail keywords are keyword phrases that are three words or more in length and are extremely particular since they are more focused on a speciality. Long-tail keywords are also known as LSI keywords.
For instance, if you offer Pets Accessories, the phrase “Pet Accessories” should be your core keyword.
On the other hand, there will be more pertinent terms that you will be able to target successfully here.
For Instance :”Pet harness for small dogs ” is a Long tail Keyword. Even more specific “Best Pet harness for Oodles”.
Although the number of people searching for these longer-tail keywords may be lesser, you can be sure that their search intent will be more transparent.
Long-tail keywords are valuable because…
1. They are less Competitive
Due to minimal competition, long-tail keywords are simpler to rank for. They account for 70% of web searches, so if you don’t focus on them, you’re missing out on excellent visitors.
2. They provide Improved conversion
Long-tail keywords convert higher since users are more specific. When searching for “Pet harness for Small dogs,” a person is more likely to buy than when searching for “pet harness.”
3. Improves content visibility
Modern Google searches customise long-tail term results by region, age, sex, hobbies, etc.
Two individuals searching for the same phrase may get different results. Long tail keywords assist improve your website for targeted searches.
3.Create Articles on LinkedIn with your Blog Link and Publish them
LinkedIn has evolved into much more than a job search tool. LinkedIn, the world’s largest professional social network, has evolved into a valuable publishing platform in its own right, so you should be regularly posting content there.
This will increase traffic to your site as well as your industry profile – particularly if you have a moderate to large following.
Related : LinkedIn Article from Digitallydiv Team
4.Pay attention to Internal Linking in your Blog posts
The number of sites that link back to you isn’t the only factor that influences the strength of your link profile; your internal linking structure can also have an impact.
Keep an eye out for internal linking opportunities when producing and publishing content.
This not only aids SEO, but also provides a stronger, more valuable user experience, which is the cornerstone of rising website traffic.
5. Make very good use of Free Google Analytics & Google Search Console
This is an Important step in content marketing. Digital marketing differs from other conventional marketing channels in that it can be measured.
Data collection accuracy through Google Analytics or Tag Manager is critical in online marketing because it allows fundraisers to make better decisions and campaigns to have better directions.
There are four main applications for web analytics:
This will demonstrate the effectiveness of your content strategy and answer two key questions: What kind of content works best for driving traffic? What kind of content converts visitors?
When it comes to increasing the number of visitors to your website, it’s critical to first understand which types of content are currently driving traffic to your site.
This information is easily accessible via Google Analytics:
Select: from your Google Analytics account.
All Pages –> Behaviour –> Site Content
6.Pin Your Blogs on Pinterest
Using Pinterest to drive traffic to your blog has a lot of potential. Take a look at these incredible statistics:
1.A pin has 100 times the viral potential of a tweet.
2.Up to 2-page visits and 6 page views can be generated by each pin.
3.Pinning is beneficial to both e-commerce and service-based business blog sites since each pin can produce 78 cents.
4.A week is the life span of a pin! In comparison, Twitter takes 24 minutes and Facebook takes 90 minutes.
7. Go Social
It’s not enough to create excellent content and hope that people will discover it; you must be proactive. Using social media channels to promote your content is one of the most effective ways to increase traffic to your website.
Twitter is great for short, snappy (and tempting) links, while Google+ promotion will help your site appear in personalised search results and seems to work best in B2B niches.
If you’re a B2C product company, image-heavy social media sites like Pinterest and Instagram will help you gain traction. Here’s some more information on how to make the most of social media marketing.
Related;Social media Marketing
8. Advertise( Paid social or Paid Google ads)
Paid search, social media ads, and display advertising, spotify Ads( Audio Only Ads), Youtube Ads and son are all great ways to get your Blogs/website in front of people and attract visitors.
Adjust your paid strategies to meet your objectives – do you simply want more traffic, or do you want to boost conversions as well?
Each paid channel has advantages and disadvantages, so think about your goals before reaching for your credit card.
If you want to increase traffic to your site while also increasing sales, you’ll need to use high commercial intent keywords in your paid search campaigns. Yes, there is indeed competition.
Related: FB Ads Vs Google Ads: All things you need to know.
9. Write Clickable Headlines
One of the most important aspects of your content is the headline.
Even the most detailed blog post will go unread if it doesn’t have a convincing headline. Learn how to write catchy headlines.
For example, BuzzFeed writers often write up to twenty headlines before settling on the one that will potentially generate the most traffic.
So consider your headline carefully before hitting “publish.”
10.Attract More visitors with content marketing.
You now have a better understanding of the types of content that work well.
People will return for more if you provide content that piques their interest and satisfies their curiosity.
To put it another way, the more engaging your content is, the more interested your guests will be.
This fosters loyalty and community among your current supporters while also attracting new potential donors.
Content marketing, when done correctly and with a clear goal in mind, can be the foundation of your online presence.
Organisations become storytellers, and listeners become fans, thanks to great content.
Which is the best type of content for your website?
SEO-friendly website content is essential. In a nutshell, it’s written in a style that appeals to search engines and, of course, humans.
If your content is despised by people (as seen by a high bounce rate on that specific page), search engines will not want to display it in search results.
Search engines are in the business of providing people with the information they want in a timely, efficient, and accurate manner.
Do a lot of keyword research before writing SEO-optimized content.
If you know what words and terms your target audience is looking for, you can include them in your website content.
This should offer you a small boost in search engine rankings